Action Items:

Strategic Planning

• Develop the Mission and Vision

• Clarify core values

• Conduct SMART and SWOT analysis

• Identify staff development needs

• Develop objectives, strategies and tactics

• Prioritize funding streams

• Establish evaluation methods

Business Development

Development

• Grants research and writing

• Increase product sales

• Create fee for service opportunities

• Explore strategic partnerships

• Host executive networking programs

Fund Raising

• Plan and execute special events

• Organize annual and capitol giving campaigns

• Operationalize mass email and telethon fundraising drives

Capacity Building

Facilitate professional development sessions on:

• Communications

• Leadership

• Diversity

• Team Building

• Marketing, press and social media

• Program development and operations

• Staff recruitment and retention

Brand Development and Positioning

• Identify the key strengths and benefits of the existing brand

• Cultivate and expand current and future target markets

• Create innovative strategies to fortify brand sustainability

Marketing

• Conduct market research

• Develop marketing plans

• Manage Social Media profiles and activities

• Strengthen customer, partner and stakeholder relations

Public Relations and Communications

• Develop PR and Communications policies

• Establish relationships with the press

• Assist with business writing and speeches

• Representation for business meetings and public appearances